As the biggest airlines in the southwest region, we were able to align their vision of being a airline that’s values love. The love of flying, of their passengers, of their employees and most importantly, the Chinese culture.

We’ve created a series of print ads that were able to convey their devotion to the culture through their partnership with the Asian Pacific Islander scholarship fund, and lunar new year celebrations.

We also produced multiple yearly calendar in the Chinese lunar theme.

Role : Production Supervisor - Oversaw all production of printed material.

To help the Chinese American community understand the importance of composting, we designed and produced a series of OOH posters that directly connects today’s dinner to tomorrow’s growth.

The Headline translates to : The scraps of the kitchen becomes tomorrow’s gold.

First subhead : Tonight’s turnip cake, growing tomorrow’s turnips

Second subhead : Tonights Kung Pow Chicken, tomorrow’s chicken feed.

Third subhead : tonights vegetables, tomorrow’s vegetable garden.

Role : Production Supervisor - Oversaw all production of printed material. Photographer - photoshoot and composited all the images.

For Wells Fargo, one of the biggest financial institutions in the world, it was important for them to be specific when it comes to the Asian American market. So we developed multi-year campaigns that dissected each individual sub-market to help drive growth in all sectors.

From print, to in-store, digital banners to OOH, even a NYC Time Square take over with a full day event, we did it all.

Role : Production Supervisor - Oversaw all production, from print to digital to OOH, to events.

The Asian Art Museum of San Francisco was a very interesting client to work for. We were brought in quite early in their rebranding and was able to design and produce their new brand.

Over the course of the relationship, we were able to produce everything from package of bags and boxes for the museum, to print and OOH to promote new exhibitions, down to their actual branding itself.

Role : Production Supervisor - Oversaw all production of printed material.

For AARP, we developed a multi-culture campaigned based around the idea of community leaders. They were hero-d in all of our communication, showing their amazing stories of life, and their dreams of retirement, and how AARP can be part of that phase in life.

Role : Production Supervisor - Oversaw all production, from print to digital to OOH.

As one of the most famous and luxurious hotels in the world, Ritz-Carlton wanted to reach a growing Chinese market that was traveling to San Francisco. So we designed their OOH and partnership opportunities with other business over cultural events.

Role : Production Supervisor - Oversaw all production of printed material.

As a brand that’s iconic for their soy sauce, a stable in asian cooking, Kikkoman wanted to step into a new space and become part of the social conversation. We created a new voice, new work, all social, that plays into the digital nature of the platform of choice for the consumer. With the work, we were able to help the brand grow in their voice, and their platform, making them relevant and fun to a new audience.

For Metlife, we created a series of OOH posters to talk about different investment options for different stages of life

Role : Production Supervisor - Overseeing all material, from print to digital to OOH.

Through the years, I’ve been fortunate enough to work with a great roster of clients, with a great sense of attention to detail, helping them execute their marketing to the highest level.

As a classically trained artist and photographer, I take a lot of pride in continuing to pursue artistic endeavours on a personal level. From hand done illustrations to analog and digital photography, I feel it’s important to continue to sharpen your skills as an artist to feed into your commercial work. Here are a collection of personal visuals I’ve created throughout the years.

Throughout the years, across different clients and markets, I’ve photographed different products to be used in various publications, both online and printed.

This is a section of some of my favorite images, where my lighting of the objects made of different material and texture comes together perfectly.